With its subsidiaries, IT WORKS Group is a leading independent service provider in the growing market for Out-of-Home Media (“OOH”). Customers are advertising agencies as well as the advertisers themselves for whom the group designs, optimizes and executes public media campaigns tailored to specific campaign targets.
The Challenge
Expansion of regional sales
Deepening of service offering in the areas of geo-marketing, data analytics and digital product solutions
With Afinum, we have found the perfect partner who, with a lot of commitment and clear ideas about the value drivers and a mission statement, drives us and the company forward. A challenge that will put It Works in a completely different league in the public media sector.
Bernd RabsahlCEO
Facts
Industry: Software & Media
Location: Deutschland
Product: Independent agency for Out-of-Home media campaigns
Afinum Achte Beteiligungsgesellschaft mbH & Co. KG, advised by Munich-based Afinum Management GmbH, together with Management invests in IT WORKS GmbH, Düsseldorf
