As part of the growth strategy, Afinum and Management plan to execute a series of initiatives geared towards an enhancement of sales activities along with a deepening of the group’s service offering in the areas of geo-marketing as well as data analytics and digital product solutions.

Thomas Toporowicz, the company’s founder, will assume the position of the Chairman of the Advisory Board and actively support the joint strategy and its implementation.

With its subsidiaries, IT WORKS GmbH is a leading independent service provider in the growing market for Out-of-Home Media (“OOH”). Customers are advertising agencies as well as the advertisers themselves for whom the group designs, optimizes and executes public media campaigns tailored to specific campaign targets.

In addition to the founder, the group’s advisory board will consist of Dr. Christian Schulmeyer (Managing Partner of Empolis Information Management GmbH, Kaiserslautern), Martin Schnaack (Managing Partner of Avantgarde Gesellschaft für Kommunikation mbH, Munich) and Michael Bohn (former Chairman of the Organisation of German media agencies (OMG)).

IT WORKS employs approx. 70 employees in its headquarter in Düsseldorf and subsidiaries in Berlin, Frankfurt and Hamburg.

Since its foundation in 2000, Afinum has invested in almost 60 companies. As part of its portfolio, Afinum currently holds interests in Avantgarde, Germany’s leading brand experience agency, Empolis, a big data analytics and artificial intelligence software business, Görtz, a shoe fashion and accessories retailer and Iconia, a leading supplier of point-of-purchase displays and packaging for the watch and jewelry industry.