It Works Group
Marketing tech platform for impactful out-of-home advertising
Company
It Works Group is a technology and data-driven specialist in digital and analogue out-of-home advertising across all public media. As a leading full-service provider for the automated planning and execution of out-of-home campaigns, the company has developed LOCATRICS®, the first all-in-one transaction platform that automates the entire campaign planning and execution process across all media. It Works Group serves leading media agencies as well as advertisers directly.
Growth levers
(Digital) Out of Home, or (D)OOH, is one of the fastest growing media categories for years. This growth is driven by the advantages of (D)OOH, including exceptional reach and above-average consumer recall. Other growth drivers include increasing mobility, lower capex needs of the screens and technological advances that enable precise, programmatic audience targeting. (D)OOH also outperforms other media categories in terms of environmental sustainability, with no other form of advertising producing lower CO2 emissions per consumer contact. The company is pursuing a platform-based growth strategy focused on further automating campaign planning, implementing AI solutions and winning new advertising clients for (D)OOH.
Vision
It Works Group is building the market’s first fully automated transaction platform for (D)OOH campaigns. This platform offers a 100% digital workflow for planning, booking and executing (D)OOH campaigns, setting new efficiency standards in programmatic advertising.
Casefilm Blanc 1664
