In the beginning, it was a plain “hiking bottle”. Today, it is hip. A success story which began 1908 in Biel. Küng, Sigg [&] Cie. produced leisure products, cookware and electrical equipment. Then, in 1916, the company relocated to Frauenfeld. Here, SIGG turned into the pioneer that co-founded the legendary Swiss quality. Since 1998, SIGG focuses on the core business: drinking bottles in the unique SIGG look. Today, SIGG has what many want: A major brand and the status as market leader for complete and high-quality drinking systems for leisure time and sports.

• internationalization in particular to Asia
• increasing target group focus