Manufacturing upholstered furniture on industrial level
The Company
Machalke stands for the naturalness of untreated leather and the classic aesthetics of modernity. The company is an upholstery workshop on an industrial level. An high export ratio illustrates the international acceptance of the furniture. With its various distributive channels, Machalke pursues the principle of selective marketing within clearly defined market segments.
The Challenge
restructuring of a historically grown distribution model into the company’s own, strategically working structures