Largest operator of fitness centers in Western Switzerland
The Company
Let’s Go Fitness is the largest operator of fitness centers in French-speaking Switzerland and focuses on the upper middle-class pricing segment. The group currently operates 49 fitness centers, mostly in the very active Lake Geneva region. Since its foundation in 2002 the group has constantly grown and today counts more than 50.000 members. Customers of Let’s Go Fitness specifically appreciate the attractive value-for-money offer, very modern training equipment, flexible memberships and high service level.
Since the acquisition of Let’s Go Fitness, the companies Fit Plus, Physic Club, Physic 2000, Fit Heaven, Fitbudget and California Fitness could be added to the portfolio in the course of a succession planning.
The Challenge
Continuation of organic growth strategy through opening of new centers
Broadening and strengthening of management structure