E-learning platform with integrated e-commerce store for the fishing community
FISHING BASE is a corporate group with a focus on e-learning and e-commerce, which trains and equips the next generation of nature-loving anglers. The group’s core element is the training via Fishing-King, the biggest angling school in the German-speaking region, which developed the first officially recognized online course for obtaining a fishing license.
The course, which can be completed whenever and wherever one likes, provides thorough preparation for the state fishing exam. In addition, Fishing-King offers special online courses for water guards and for processing a catch. With offers such as the Fishing-King University, anglers can further educate themselves and also specialize in certain fish species.
For many of those interested in angling, the Fishing-Base platform represents their first encounter with the world of sport fishing, one that accompanies them from the start of their journey, providing them with everything they need to pursue their sport and offering complementary products. Fishing-Base also leverages its strong connections with the angling community – including most regional fishing associations and many influencers on social media – to promote sustainable, nature-oriented fishing.
To equip anglers during and after their training, Fachversand Stollenwerk is the perfect place to go. A comprehensive selection of high-quality fishing equipment, bait, accessories and expert advice are available on site and online with user-friendly navigation and detailed product descriptions on the website www.angeln-shop.de.
By combining e-learning and e-commerce, FISHING BASE is able to accompany fishing enthusiasts and nature lovers from the very beginning and at the same time have a positive impact on our environment.
Higher penetration in core markets
Expansion into new markets
Vertical expansion of product segments
Industry: E-Learning & Consumer Goods
Product: E-learning platform with integrated e-commerce store for the fishing community