Caseking and Overclockers UK are well-known businesses within the gaming community and for other PC enthusiasts, when it comes to quality PC components. Caseking offers a range of more than 9,000 products from more than 100 OEM brands. Distribution channels exist to both end-customers and re-sellers, mainly through various online shops, each individually designed to suit specific target customers. End-customers integrate the components (such as computer cases, fans/cooling equipment, power supplies or gaming hardware) in order to modify the appearance (“modding”) or the technical performance of their PCs.
Continuation of the expansion strategy, including new markets
Acquisition and integration of the British market leader Overclockers UK into the Caseking-Group
Adjust internal organization to be able to reflect future growth
Industry: Consumer Goods & Retail
Product: Distribution of specialized components for PCs