Afinum uses cookies to improve the quality of the website. If you continue browsing the site, you consent to the use of cookies.
I agreeAfinum Achte Beteiligungsgesellschaft mbH & Co. KG, advised by Afinum Management GmbH, invests in Golfversand Hannover GmbH („all4golf“). Together with Afinum, Stefan Kirste, Managing Director and previous 100% owner of the Company seeks to continue all4golf’s success story by further increasing its market share in Germany and expanding the business abroad.
all4golf (www.all4golf.de) is Europe’s largest e-commerce company for golf equipment and the undisputed market leader in the German speaking region. Its leading position is reflected in the extensive range of more than 20,000 SKUs, which includes the full range of golf equipment, apparel and accessories. In addition to the online shop, the physical store attached to its headquarter and main logistics center in Hanover offers one of the largest golf assortments in Germany as well as a state of the art fitting center in an area of more than 500 sqm.
Since taking over “Stephan Moll Golf Versand” in 1997, Mr Kirste has grown the business from its mail order origins into the e-commerce market leader in the golf segment, with strongholds across all categories and an own established white label brand. Since the early 2000s, the company has realized growth in any year.
Mr Kirste, who is committed to drive further growth in his role as Managing Director and CEO, has chosen Afinum as a financially strong partner with an aligned vision for the business. The growth strategy aims at further increasing all4golf’s market share of online sales for golf equipment, expanding to further European markets and a general broadening of the organization and its operational capabilities to process the projected growth.
The investment in all4golf represents the sixth platform investment of Afinum Achte Beteiligungsgesellschaft mbH & Co. KG.