Afinum Achte Beteiligungsgesellschaft mbH & Co. KG, advised by Afinum Management GmbH, indirectly acquires a majority stake in SanderStrothmann Group, a leading certified full-service partner for product development in the fast-growing market for cosmetic, beauty and healthcare products. Afinum invests jointly with the two Managing Directors Sabrina Berghaus and Stefan Vogels in the context of an entrepreneurial succession situation. Together with the management team Afinum is going to support the continuation of the Group’s successful historical growth trajectory.
SanderStrothmann Group (www.sanderstrothmann.de, “SanderStrothmann”), consisting of the two group entities SanderStrothmann GmbH and Compes Cosmetic GmbH & Co. KG (“Compes”), is a leading certified full-service partner for product development in the fast-growing market for cosmetic, beauty and healthcare products. SanderStrothmann is a preferred partner to global brand-owners and distribution firms that usually lack development and manufacturing competence in beauty and healthcare products (e.g. e-commerce platforms/social media networks/influencers, pharmacies/drugstores/stationary retailers, home shopping channels and beauty parlors). The Group’s broad product portfolio covers tailor-made cosmetics, biocides/repellents, sanitizers, and health/beauty supplements with a focus on active ingredient cosmetics and solution-oriented health products. The IP/formula ownership remains with SanderStrothmann. Thanks to its extensive in-house know-how along the entire value chain (market analysis, product and formulation development, design and packaging, regulatory compliance/registration, logistics and supply chain management, production and filling, assembly, quality management, after sales services) SanderStrothmann differentiates itself through a full-service offering, high flexibility in customization, a fast time-to-market and – in particular with regards to the fast-growing Asian market – its “Made in Germany” high quality proposition. The company operates an asset-light business model given that production is largely carried out by external partners, while the Group also has some in-house capacities at Compes to produce high-end cosmetic products for prestige beauty brands.
SanderStrothmann GmbH was founded in 2000 by Michael Sander and Rene Strothmann who in 2019 also acquired a majority stake in Compes. The two group entities employ a total of approx. 160 staff at their joint site in Georgsmarienhütte, Lower Saxony, where the Group also operates two certified (i.a. DIN EN ISO 13485 for medical devices) high-tech laboratories with state-of-the-art equipment.
Afinum invests jointly with the two Managing Directors Sabrina Berghaus and Stefan Vogels in the context of an entrepreneurial succession situation whereby the founders Michael Sander and Rene Strothmann will continue to support the Group as strategic advisers going forward. Together with the management team Afinum is going to ensure the continuation of the Group’s successful historical growth trajectory through strengthening the positioning in existing and new geographies as well as expanding the current product and customer portfolio.
The investment in SanderStrothmann represents the eleventh platform investment of Afinum Achte Beteiligungsgesellschaft mbH & Co. KG.